Modern man has understood the value of smelling good. Gone are the days when they believed the smell of sweat and tobacco were enough to carry them through. Men are comfortable now with using perfumes such as Boss Bottled, that help enhance their masculinity. Perfumes and fragrances are no longer the sole prerogative of women. Men too now take greater care with their appearance and personal care. Men nowadays step out as groomed as women. At the same time they retain their masculinity, which has led to the term metro sexual to describe this new age man. The modern woman is more attracted to a man who takes care of himself.
